I know many of you had concerns about the Pop-Tarts.


>From: The Food Allergy & Anaphylaxis Network <[log in to unmask]>
>To: [log in to unmask]
>Subject: Food Allergy Alert
>Date: Fri, 01 Oct 2004 16:57:38 -0400
>
>--=| FOOD ALLERGY & ANAPHYLAXIS NETWORK SPECIAL FOOD ALLERGY ALERT NOTICE
>|=--
>
>
>MILK ALLERGY NOTICE
>
>October 1, 2004
>
>TO:           Food Allergy & Anaphylaxis Network Members
>
>FROM:     The Food Allergy & Anaphylaxis Network and The Kellogg North
>America Company
>
>RE:           Ingredient Notification for Kellogg’s Pop-Tarts
>
>We want to thank you for sharing your thoughts with us after learning of
>our plan to add whey to all Kellogg’s Pop-Tarts toaster pastries.  It is
>important for you to understand that whenever we make decisions involving
>the use of food allergens, our intent, first and foremost, is to ensure the
>safety of our products for food allergic consumers.
>
>To respond to your concerns, and because we understand the challenges
>facing food allergic consumers, we are pleased to announce that after a
>thorough reassessment and full consideration of your requests, we have
>decided to continue to offer Kellogg’s fruit flavored Pop-Tarts and
>Kellogg’s Brown Sugar Cinnamon Pop-Tarts without a milk ingredient.
>
>PLEASE NOTE, however, that the following flavors of Kellogg’s Pop-Tarts
>toaster pastries will continue to contain a milk ingredient, which is
>clearly labeled on the package:  Chocolate Fudge, Chocolate Vanilla Crème,
>Chocolate Chip, Chocolate Chip Cookie Dough, Hot Fudge Sundae, S’Mores,
>Yogurt Blast Strawberry, Yogurt Blast Blueberry, French Toast and all
>Kellogg’s Pop-Tarts Pastry Swirls and Pop-Tarts Snak-Stix.
>
>Kellogg has had a close and beneficial relationship with the Food Allergy &
>Anaphylaxis Network over the years.  This has allowed us to be on the
>forefront of consumer-friendly food allergy labeling.  All Kellogg’s brand
>packages are labeled with the eight ingredients recognized by the FDA as
>the most frequent cause of allergic reactions.  These are listed in a
>separate box directly below our Nutrition Facts panel.  We encourage you to
>ALWAYS check the ingredient statement on EACH package you purchase for the
>most up-to-date information on the ingredients contained in that particular
>package.
>
>We hope that you will remember that Kellogg’s has your best interests in
>mind and we will continue to be sensitive to your needs.
>
>Consumers with questions regarding this product announcement can contact
>Kellogg Company toll-free at (800) 962-1413 Monday through Friday 8am – 5pm
>ET or visit the website at Kelloggs.com.
>
>This mailing has been funded by The Kellogg North America Company to be
>sure you are aware of the situation.
>
>
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