Nope it's not a hoax.  I saw a thing on the Today show this morning with
a lady from PETA and a lady from MADD.  The Peta lady was saying they
know that beer is not a better alternative, but milk is so very
unhealthy for you because of all the fat and cholesterol.  Their point
was that it's healthier to drink soy milk or orange juice than cows milk
because of the way cows are treated. Huh? Her reasoning was because cows
are given hormones.  My questions is why didn't they just say "got
orange juice".  They even went so far as to try and say that beer has
fiber that is good for you.  She also stated that the campaign was aimed
for college students.  Right before spring break, now that's real
responsible!  The lady from MADD was obviously NOT happy.

Vicki