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From:
"Mike Duke, K5XU" <[log in to unmask]>
Reply To:
Mike Duke, K5XU
Date:
Tue, 2 Aug 2011 16:56:24 -0500
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This article mirrors some of the recent discussion on this list.




Digital update

Radio Shack has every one of its house-brand HD Radio units on 
clearance, if they are still in stock. This includes iPod Touch/iPhone 
dongles and the Auvio tuner (which, if you can still find one at the 
clearance price of $30, is a steal).

This means Radio Shack is essentially out of the HD Radio business. A 
shame, since the Shack was one of the early supporters.

It doesn't mean that the technology is dead, but it certainly isn't 
flourishing. You can still buy car stereos with HD Radio at various 
retail stores and at online stores as www.crutchfield.com. Best Buy 
still carries a few portable products in its stores and online as 
well.

What went wrong? Two things: content and marketing.

HD Radio -- a system of sending digital audio via traditional airwaves 
that promises improved fidelity and more listening choices -- still 
rarely offers much in the way of content.

Locally, Saul Levine provides music you can't hear elsewhere --  
classical and adult standards -- via HD Radio secondary channels tied 
to Go Country 105. But he is the exception. All too often the 
secondary channels are essentially the same as the main channel.

And the marketing was even worse than the content. Can you remember 
even one commercial? They have been running for more than five years.







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