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FOR IMMEDIATE RELEASE

Gje Lee, National Brand Manager
Boston's The Gourmet Pizza (r)
P 972-484-9022
F 972-484-7630
[log in to unmask]<mailto:[log in to unmask]>
www.bostons.com


BOSTON'S INTRODUCES GLUTEN-FREE PIZZA


Dallas, Texas - May 4, 2009 - Beginning May 4th, 2009 Boston's Restaurant & Sports Bar in partnership with Rich Products Corporation will be rolling out gluten-free pizza to their menu nationwide.

Boston's is one of the first casual dining concepts to implement gluten-free crust nationally. The new menu along with the gluten-free crust was tested at Boston's corporately owned restaurant in Irving, Texas. Boston's has received positive feedback from guests who suffer from celiac disease and gluten intolerance.  According to the journal, Practical Gastroenterology, 49% of respondents in a survey stated that gluten-free choices on restaurant menus would improve their quality of life (1).

"Food allergies pose a serious challenge for many Americans," says Boston's Vice President of Food Services, Bill Hancox. "It is not easy to make gluten-free pizza dough and gluten-free products are sometimes hard to find when dining out. Since pizza is one our signature items we wanted to offer a gluten-free product that all of our guests could enjoy while dining at Boston's."

The recently updated menu offers many new items for the health conscience. In addition to the gluten-free items, Boston's has included a "Healthy Hits" section that features items with health conscience attributes such as the Asian Glazed Salmon or Whole Wheat Florentine Pizza.  "We know that more and more people are looking for healthier menu offerings while dining out in hopes of maintaining a more balanced diet," says Boston's Vice President of Marketing, Jack Civa, "with our Healthy Hits menu, guests can enjoy all the flavor of Boston's without the guilt they sometimes feel when dining out."

For additional information regarding Boston's gluten-free pizza crust please contact Gje Lee, National Brand Manager, Boston's The Gourmet Pizza(r).

###

About Boston's Restaurant & Sports Bar

Headquartered in Dallas, Texas, Boston's The Gourmet Pizza(r) mirrors its sister company, Boston Pizza, the No. 1 casual dining brand in Canada.  Introduced in the U.S. in 1998, Boston's The Gourmet Pizza(r) is franchised by Boston Pizza Restaurants, L.P.  Boston's offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia.  The result is a fun, high-energy setting for families and sports enthusiasts alike.  While Boston's specializes in gourmet pizza and pasta, menu features more than 100 items including salads and sandwiches, along with sports bar favorites, such as burgers, wings and ribs.  With annual system wide sales exceeding $864 million, Boston Pizza and Boston's have more than 350 outlets throughout the United States, Canada and Mexico.  Boston's grows primarily through franchises and is scheduled to open 10 new restaurants in 2009.  For more information, visit www.bostons.com<http://www.bostons.com>.

1. November 2006 - Cureton, P., Gluten-Free Dining Out: Is it Safe? Practical Gastroenterology 2006: XXX (11):61

From the Boston's website www.bostons.com<http://www.bostons.com>, go to Menu http://www.bostons.com/?q=bostonsgourmet_menu, then to Download Full Menu, then to Pizzas, then to Masterpieces.  There it lists the various types of pizza toppings along with the GF pizza crust that they can do and which ones are gluten free.  13 out of their 17 pizzas are gluten free using the GF pizza crust.  They will have the GF pizza available at any time at any location, but if you are bringing a large group, call ahead to make sure they have enough crusts on hand.  They use the French Meadow Bakery gluten free pizza crusts (same crust that Uno's uses).  The crust comes frozen from French Meadow in Canada in its own baking pan so there is no cross-contamination.  More exciting news for us who have to eat gluten free!  How times have changed.

Betty Barfield
President, North Texas Gluten Intolerance Group



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