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Dear fellow Celiacs:
I am starting a national letter writing campaign,"Gluten Free is Good for
Business". I am hoping people like you and I will send this letter to all the
restaurants that we would like to see have gluten free menus or choices.
My first goal is to write to restaurants then to food manufacturers.
Diane Smith
Northbrook, Illinois
Letter to copy and send to restaurants of your choice.
Gluten-free is Good for Business
Dear:
We would like your restaurant to be aware of the national campaign, “
Gluten-free is Good for Business.” There are currently 2.2 million Americans that
are affected by Celiac disease. These 2.2 million diners seek out restaurants
with gluten-free menu items.
Restaurants seeking to improve sales can do so by offering gluten free menus
in addition to their standard menus. Gluten-free menu items can only
increase traffic and referral business. Adding these menus, prevents customer loss
to restaurants that offer gluten-free menus.
Gluten-free menus expand the number of diners beyond those who order the
gluten- free choices. We have family, friends, and co-workers who dine with
us. When we go out to eat, the restaurant chosen is one that will accommodate
the Celiac in the group.
We take clients out to lunch and they take us out. Our companies have
holiday parties. We have family reunions, we have weddings, and we have baby
showers. We celebrate birthdays, anniversaries, Valentines Day, and Mother’s Day.
Only one diner of the 5, 25 or 100 diners in the group may order from the
gluten-free menu. But, you can be sure we chose that restaurant because they
had a gluten free menu.
Several national chains now have gluten-free menus. P. F. Changs, Bonefish
Grill, Wild Fire, and Outback Steak House all have gluten-free menus. They
make it easy for Celiacs to dine there and those Celiacs bring other diners with
them. One gluten-free diner may bring 5 or 6 diners ordering from the
standard menu.
See this recent article, “More restaurants offering gluten-free menus;
increasing awareness of people with incurable wheat allergies “
_http://www.msnbc.msn.com/id/9144025/_ (http://www.msnbc.msn.com/id/9144025/)
Thank you.
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