<<Disclaimer: Verify this information before applying it to your situation.>> Research suggests the importance of phytonutrients in soy. So has the potential ability to positively effect bone mass, help menopausal symptoms, lower cholestrerol reduce the risk of heart disease and possibly prevent certain cancers. GNC stores sell Genisoy shakes, g/f milk/f. Protein powder g/f milk/free Their bars are g/f but contain milk proteins. I have no interest in this product other than I saw the ad in the magazine & visited their website: www.gnisoy.com Rosalie NJ