<<Disclaimer: Verify this information before applying it to your situation.>> One more time... I have commented on this before. ALL Irish Setters are not Gluten intolerant, only one line, in Ireland. This may be a great thing for pet owners who are GF but PLEASE do not extrapolate from vet med to human med and vice versa...I had 8 years of school to teach me about the differences! I suspect that this was a partial quote... don't want to sound sour...any increased awareness of celiac is a good thing, but we need to be educated consumers. BTW the nature's recipe line has been out for quite some time, this is probably just a new formulation or flavor, a new "hook". For anyone with questions, please feel free to email me...I may take a while to respomd as I am on the road until mid-April with few stops at home, but I *promise* to follow up. I'll get off my soapbox now....:-) MArne L. Platt, VMD Celiac Veterinarian in NJ > ...Heinz Pet Products is pioneering a new line of dog foods formulated for > specific breeds...."For example. Irish setters are intolerant to gluten...