My salad alone is probably equal to two cups at a meal. The vegetables in it are numerous. No way a half cup for me. Something has to fill in for the starches, grains, legumes, etc that paleos don't eat so forget the serving size unless it's a starch. Oliva ----- Original Message ----- From: "william" <[log in to unmask]> I saw it defined once, maybe 1/2 cup. IMO it is newspeak. William <[log in to unmask]> wrote: How big is a 'serving' and what is it based on?