I agree with Todd on his observation about the Eades. The majority of people are not yet ready for paleo and any improvement in the carb department is a step in the right direction. Many believe that soy is good for menopausal women, et al. For those who are on a SAD vegetarian diet, they use this as a source of protein. I think the Eades are trying to address as many life choices as they can to get people to increase their protein and reduce their carbs. The number of direct references to soy and tofu in their Protein Power Lifestyle Plan book are limited. I think the Eades are just being realistic. Unfortunately, not everyone is ready to go paleo, yet, but making even the small changes recommended by the Eades' Hedonist level is better than nothing. Just my 2¢. Betty Ann -----Original Message----- I think the Eades believe that carb restriction is the single most important dietary "reform" that one should undertake. I'm guessing, but perhaps they regard carb reduction as responsible for 90% of the benefits of paleo. They do make a clear distinction between the purist, dilettante, and hedonist levels of compliance, and they do not insist that only the purist approach is worthwhile. I don't think it's wrong for them not to target their products only to purists. Todd Moody [log in to unmask]