The Disability News Service
Bank America Launches Plan for Talking ATMs
Screen glare may make reading automatic teller machines (ATMs)
difficult, even for people who are not blind. In the near future,
lucky Bank of America ATM users in Florida and California can talk to
ATMs. On March 15, 2000, Bank of America announced plans to install
more than 2,500 talking ATMs in these two states over the next three
years. The ATMs equipped with audio jacks to protect privacy and
security, provide audible instructions to people who cannot view the
information screen.
The talking ATMs will replace other ATMs in about 95 percent of the
locations in Florida and California, the company's largest retail
markets. Remaining older ATMs will be completely upgraded, and
additional plans to install talking ATMs in other states where Bank of
America operates will be worked out early next year.
"We have been working with our ATM manufacturers for several years on
the development of this technology and during that time have discussed
our plan with the California Council of the Blind to ensure our plans
would be customer-friendly for the visually impaired," says Bank of
America spokesperson, Ann DeFabio. The talking ATMs were developed by
NCR Corporation and Diebold Corporation, the largest ATM vendors in
the U.S.
"We're thrilled with the collaborative effort with Bank of America and
other blind individuals," said Catherine Skivers, president of the
California Council of the Blind, an affiliate of the American Council
of the Blind with 46 chapters throughout California.
Disability rights lawyer Lainey Feingold of the Berkeley-based Law
Office of Lainey B. Feingold, Linda Dardarian of the Oakland civil
rights firm of Saperstein, Goldstein, Demchak and Baller, and the
Berkeley-based Disability Rights Education and Defense Fund,
represented the California Council and several blind people in
discussions with the banking giant regarding talking ATMs.
The attorneys initially wrote Bank of America to explain the Americans
With Disabilities Act (ADA) requirements for ATMs, and offered to
undertake negotiations in lieu of a legal action.
"I believe if a company will negotiate with you it's more constructive
than rushing into court," said Feingold. "If you really want access
and accessibility to be part of a company's culture, you need buy-in
from the company. So, therefore, I think negotiations are a good way
to go - if they're willing to do it, which they [Bank of America]
were. They were very corroborative of this process...the Bank of
America person was very committed to the issue."
The attorneys have negotiated other ATM settlement agreements,
including the first which was limited to Wells Fargo Banks in
California. The Bank of America agreement, however, is the first to
cover the entire country.
"We are proud to announce our talking ATM," says DeFabio. "The breadth
of the plan is the largest by any financial institution so far and we
believe it represents our commitment to these customers."
Bank of America will also make monthly account statements and product
materials and other information available in alternative formats to
people with visual impairments. The largest bank in the United States
will also ensure its Web site and online banking services are
accessible to people who use computers with screen readers which
audibly read text.
Created in 1998 by the merger between NationsBank and Bank of America
Corporation, Bank of America is the country's first coast-to-coast
nationwide bank. With 14,000 ATMs operated under the Bank of America
and NationsBank brands, Bank of America operates the largest
proprietary ATM network in the U.S. With $633 billion in assets, Bank
of America offers full-service operations in 21 states and the
District of Columbia, and provides financial products and services to
30 million households, two million businesses, and international
corporate financial services in 190 countries.
"Bank of America does not discuss costs, but I can tell you that the
investment in talking ATMs will be substantial for us," said DeFabio.
"By the end of the three year installation phase, every Bank of
America ATM location will have at least one talking ATM."
"We hope that every financial institution in the country will follow
the Bank of America lead," said Skivers. posted 4/5/00
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