The popularity of our paleo diet has brought about the public's 
desire to eat more protein. In recent decades breakfast has had less 
protein. So the companies are responding.

One example is New! Cheerios Protein. On this page:
http://www.fooducate.com/app#!page=product&id=538A2606-4CBF-45EA-4857-968B8EEC8B0E

If you scroll down you will find the ingredient list. Sugar appears 
many times in different forms. And where does the protein come from? 
Why soy protein. What else is so cheap.

If you read the comments people think it is yummy.

Don.