While trust is necessary and useful, our process of giving and 
receiving trust is often superficial and flawed.  This article 
outlines recent research on the subject and summarizes findings into 
practical guidelines.  These [seven] principles ... include insights 
for both individuals and organizations.

<http://fraudresearchcenter.org/2011/06/rethinking-trust/>http://fraudresearchcenter.org/2011/06/rethinking-trust/ 


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