“ … the central gist of the behavioral
perspective is that people often fail to know and
understand things that matter; that they
misperceive, misallocate, mispredict, and fail to
carry out their intended plans; that the context
in which they function has great impact; and that
institutions shape defaults, planning and behavior itself.”
Barr, Mullainathan, Shafir in Shafir,
Behavioral Foundations of Public Policy, 2013, p 457
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