"We can't necessarily find out what people want by asking them 
directly. We therefore need to do a lot of observation.  Simply 
giving people lots and lots of choice is not necessarily the right approach."

"In subsequent studies we found that people are actually less 
satisfied with the choices they make if selected from a larger set of 
options," Sheena Iyengar writes. "It is not simply that thinking 
leads to decisions we may later regret," Malcolm Gladwell states. "It 
also appears that thinking too much can
lead to choices that by an objective standard can be called bad or wrong."

Gerry McGovern  <http://www.gerrymcgovern.com>http://www.gerrymcgovern.com

www.peoplewho.org