In the past decade, human rights advocacy has extended into new 
realms, well beyond the 'traditional' bounds of violations by 
repressive governments. Human rights is now part of a proliferating 
number of 'con-joined' movements: human rights and development, and 
business, and health, and more. The tactics and tools of human rights 
advocacy have also expanded: 'naming and shaming' is still at the 
core of much activism, but public-private engagement to negotiate 
long term monitoring programs for private corporations, calls to 
rights-based programming and other tactics are now nearly routine.

http://www.law.columbia.edu/llm_jsd/grad_studies/courses/Human_Rights

www.peoplewho.org