Shalom Schwartz (1992, 1994) used his 'Schwartz Value Inventory'
(SVI) with a wide survey of over 60,000 people to identify common
values that acted as 'guiding principles for one's life'.
He identified ten 'value types' that gather multiple values into a
single category.
http://changingminds.org/explanations/values/schwartz_inventory.htm
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