"This therapeutic approach to need characterizes a service ethic in 
which citizens are remade as clients or patients, that is, as holders 
and collections of professionally defined needs.  In other words, in 
the late twentieth century we have witnessed the commodification of 
need itself."

Callahan, Daniel, Ed, Promoting healthy behavior: How much freedom? 
Whose responsibility? 2000.   Washington, DC: Georgetown University 
Press. p 82

www.peoplewho.org