... " factual and scientific evidence is often 
ineffective at reducing misperceptions ...

The deeper problem is that citizens participate 
in public life precisely because they believe the 
issues at stake relate to their values and 
ideals, especially when political parties and 
other identity-based groups get involved – an 
outcome that is inevitable on high-profile 
issues. Those groups can help to mobilize the 
public and represent their interests, but they 
also help to produce the factual divisions that 
are one of the most toxic byproducts of our 
polarized era. Unfortunately, knowing what 
scientists think is ultimately no substitute for actually believing it."

http://www.nytimes.com/2014/07/06/upshot/when-beliefs-and-facts-collide.html



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