From: target

To many in both politics and business, the triumph of the self is the
ultimate expression of democracy, where power has finally moved to the
people. Certainly the people may feel they are in charge, but are they
really? The Century of the Self tells the untold and sometimes
controversial story of the growth of the mass-consumer society in
Britain and the United States. How was the all-consuming self created,
by whom, and in whose interests?


http://www.bbc.co.uk/bbcfour/documentaries/features/century_of_the_self.shtml



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