From Vince:

http://www.pharmalot.com/2010/01/the-rise-of-marketing-based-medicine/

Abstract: While much excitement has been generated surrounding 
evidence-based medicine, internal documents from the pharmaceutical 
industry suggest that the publicly available evidence base may not 
accurately represent the underlying data regarding its products. The 
industry and its associated medical communication firms state that 
publications in the medical literature primarily serve marketing 
interests. Suppression and spinning of negative data and ghostwriting 
have emerged as tools to help manage medical journal publications to 
best suit product sales, while disease mongering and market 
segmentation of physicians are also used to efficiently maximize 
profits. We propose that while evidence-based
medicine is a noble ideal, marketing-based medicine is the current reality.


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