Hi folks,

For those of us in the music biz, the following is for your information.

Katim

----- Original Message -----
To: <[log in to unmask]>
Sent: Thursday, August 31, 2000 12:38 PM
Subject: attention: advice to CD producers


> Globistas,
>
> My ditto to Great Thanks to Kay and Nevada for this info-and-discussion space.
>
> Don't remember whether I've used it for the following before, but these
> points cannot be made too often to all CD producers.  I've just sent them
> on for the umpteenth time--this time to a specific distributor to pass on
> to the labels she handles.
>
> Maybe some of you have additional suggestions that we can all keep making
> to the appropriate folks.
> ----------------------------------------------------------------------------
> -------------
>
> Dear CD producers,
>
> You might get more air-time and more sales if your products were fully
> user-friendly.  Think about both the radio DJs and the home-listeners.
>         (1)  It's really crazy to not have all the following info printed
> on each CD: (a) Artist Name, (b) Album Name, (c) Company Name and (d)
> Catalog Number, and (e) Year.    It's really easy to leave a disc at the
> radio station or at a party, or just out of the box in one's own playing
> space.  And how in the world is one to identify it?
>         (2) It's also a good idea to have all that info on the back of the
> box; and it's not a bad idea to also have it on the back (or inside) of the
> booklet.
>         (3) For radio play (or even at home), it's useful to have the
> numbers and timings of the pieces both on the back of the box and in the
> booklet, and even repeated on the back of the booklet.   (I don't find it
> very useful at all to have such info, or even the piece names, on the CD
> itself, as some are.)
>         (4)  A lot of the booklets and/or CD -faces are clearly designed to
> be artsy-fartsy; and many of them are interesting and/or attractive
> looking.  However, to me it's more important that they are readable.  And
> the more info, the better--both to encourage more radio play and to
> stimulate further listening and buying.
>
> Marta Nicholas,  Int'l programming, WHPK, Chicago
>

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