As far as I am concerned, cell phone promotional packages that require
users to make calls or send text messages is nothing more than an
elaborate lottery. Although the reward to a subscriber may seem great,
its not difficult to imagine the overall impact on an already impoverish
population. I witnessed one such promotion during the Africa Cup of
Nations (??) in 2006. It was one big 'jeopardy show' onver the phone
encouraging folks to call as many times as they can to increase chance
of winning!
It will be a great loss of opportunity if we allow this technology to
misused as a another lottery. We must ask our leaders not to ignore the
potential of abuse folks being taken advantage of.
Malanding Jaiteh
courtesy of the Daily Observer
http://observer.gm/africa/article/2008/5/5/trainee-nurse-scoops-africell-d1m
Trainee nurse scoops Africell D1M
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Monday, May 05, 2008
Africell, on Saturday, presented a cheque for D1 million to Ms Mary
Jatta, a trainee nurse at the Medical Research Council (MRC), following
the first draw of the D10 million promotion package set aside by the
award winning GSM service provider.
Ms Jatta, who accompanied by her father Michael Jatta, a marketing agent
at the Daily Observer, was presented with the cheque at a final draw
held at the Africell Headquaters on Kairaba Avenue.
Foday Baldeh, the second nominee at the raffle, received D25,000 as the
first runner-up, whilst the 3rd nominee (contact no: 7466440) was
unreachable.
Shortly after she was declared the winner, Mary Jatta, who was in tears
of joy, thanked Africell for its relentless support since inception. Ms
Jatta recounted the numerous support and prizes awarded by Africell to
the Gambian populace, saying that the country needs such companies that
have the interest of their customers at heart.
Ms Jatta said she will use the money to invest in her career as a nurse.
She then added: "I would like to help my family to improve the living
conditions as I do not come from a well-off family."
"It is because of Africell that a lot of Gambians are benefiting from
things that were not difficult to get. Other companies are now emulating
their style of marketing," she explained.
Foday Baldeh, the first runner-up said that Africell is a company that
is here to fight poverty and ensure better life for the people,
especially the poor.
Maimuna Sanyang, Africell’s first millionaire, thanked Africell for
their support to the Gambian public. She advised Ms Jatta to use the
money wisely and plan her future.
For his part, Papa Leigh, the Africell’s sales and marketing manager,
said the draw is a clear indication of Africell’s contribution to
national development. He expressed the company’s intention in reducing
poverty situation in The Gambia "Africell is for Gambians. There is a
lot more we have to offer to our subscribers and the people at large,"
he added.
He revealed that the company has free return air tickets for its
subscribers on a weekly basis for those who make frequent international
calls.
Michael Jatta, the father of the young millionaire, thanked Africell for
its relentless support. Mr Jatta described her daughter as ambitious and
has always want to further her education.
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