Karim thanks, I hope you observed that the author (Kayjatta) clearly stated 
at the bottom of the analysis that it’s not a scientific poll.
The gender and identity of those who participated are unknown. You can 
browse through the actual polls and see graphs from the links provided in the 
analysis at: http://www.gambia.dk/forums/topic.asp?TOPIC_ID=7961

Baba Galleh, the media both online and traditional need a pat on the back. 
They are doing well in keeping us informed.


Momodou Camara


On Thu, 20 Aug 2009 09:22:27 +0100, abdoukarim sanneh 
<[log in to unmask]> wrote:

>
>Mr Camara
>
>Thanks for the survey information. How many respondents were involved in 
the survey? Is it cross gender? I never know that Homo Digitalensis is crop 
into biological terminology from Homo Sapiens Sapiens- Anatomical modern 
man. It is another development in the evolutional ladder.
> 
>> Date: Thu, 20 Aug 2009 10:10:52 +0200
>> From: [log in to unmask]
>> Subject: POLL ON THE GAMBIAN MEDIA: A BRIEF ANALYSIS
>> To: [log in to unmask]
>> 
>> POLL ON THE GAMBIAN MEDIA: A BRIEF ANALYSIS.
>> http://www.gambia.dk/forums/topic.asp?TOPIC_ID=7961
>> 
>> Kayjatta
>> 
>> Recently a group of Gambians (mainly readers of Bantaba-an online 
Gambian chat-room) were asked several questions about the Gambian media, 
both traditional and online, and the answers are somewhat stunning. Here is 
the summary of the answers:
>> 1. Do you rely primarily on the traditional or online news papers?
>> More than half (52%) of the respondents said that they rely on the online 
papers as opposed to only 10% of those who rely on the traditional papers.
>> This finding is consistent with the recent trend in a progressive shift 
towards online news all over the world. Finally, Homo Digitalensis (the Digital 
man) is here. Increased tech savviness, increased tempo of life (new 
nomads), and a corresponding attitude change and trust in technology, more 
people migrate online (with less object permanency) to consume news.
>> 
>> 2. Which traditional newspaper do you read most?
>> The Point scored the highest readership, with nearly half (47%) of the 
respondents. Foroyaa came second place with 24%. Daily Observer, the pro-
government paper obtained 18% of the respondents.
>> 
>> 3. Which traditional newspaper is the most credible?
>> The Point and Foroyaa tied at nearly half (47%) of the respondents 
choosing each as the most credible.
>> However, even though The Point and Foroyaa are equally viewed by 
respondents as equally credible, The Point is read by more people 
(respondents), 47% than Foroyaa, 24% (see question 2 above). This could be 
due to the fact that Foroyaa is less in circulation than The Point. The Point is 
a daily paper, and Foroyaa is not.
>> 
>> 4. Which online newspaper do you read most?
>> Here 38% of the respondents said they read Freedom most, followed 
surprisingly by Gainako with 14% ahead of Gambia Journal’s 10% and The 
Echo’s dismal 5%.
>> It is therefore absolutely clear that Freedom is the indomitable leader as 
far as readership is concerned (according to this poll).
>> 
>> 5. Which online newspaper is the most credible?
>> Here is the deal. The Echo emerged from the least read paper (5%) to the 
most credible paper, with 33% of the respondents saying so. Freedom, even 
though is the most read (38%), is viewed as the least credible with only 11% 
of the respondents finding it credible, well behind Gainako’s 17% credibility 
score. Freedom’s 11% is a tie with Allgambian and Senegambia. 
>> There is perhaps a lesson to learn here. While the credibility score 
corresponds with the popularity score in the traditional papers (The Point and 
Foroyaa both coming out the most credible and the most read), the same is 
not true with the online papers. While the Freedom has the lowest credibility 
score, it has the highest popularity score. Credibility and popularity do not 
always go together. Politicians have learned this lesson a long time ago…
>> 
>> 6. Is the Gambia media in general fair and balanced?
>> Nearly, half (50%) of the respondents considered the Gambian media fair 
and balanced; nearly a quarter (22%) said it is too negative, while a slightly 
less number of respondents (19%) said there is too much activism in the 
Gambian media.
>> 
>> Caveat: This is not a scientific poll.
>> 
>> ****************************
>> email: [log in to unmask]
>> URLs: http://www.gambia.dk
>> Bantaba in Cyberspace: Http://www.gambia.dk/forums/
>> 
>> ****************************
>>

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