<<Disclaimer: Verify this information before applying it to your situation.>>

Here is a tool one might use when contacting  local media about Celiac
Awareness Month.  I found a pretty good publication by the National
Digestive Diseases Information Clearinghouse of the NIH.  It might spark
interest, as it describes the disease, the complications, and the fact that
it probably is underdiagnosed in the US.  It can be found at
www.niddk.nih.gov/health/digest/pubs/celiac/index.htm