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Last November I began searching every Whole Foods in Atlanta, GA for their 
Honey Frosted Flakes -- which as you know at that time were GF.  Finally, 
in January 2006 I emailed their corporate office to inquire why they were 
not stocking them any more. I was told they had a vendor problem for the SE 
area but would have the a new vendor by April 2006.  I specifically asked 
them if that meant they would change the formula for this cereal and 
assured they would not -- they knew it was popular among Celiacs -- as do 
their store managers to whom I spoke.  While in one of their Atlanta stores 
today I noticed they finally had the cereal on the shelf -- but with a 
sticker on the shelf -- not on the box -- indicating that the cereal now 
contains malt syrup and is no longer considered GF.  The manager tells me 
they don't have to list items for which there is only a "trace amount" of a 
product as an ingredient - which is the case with the malt syrup.  I am 
very disappointed with Whole Foods for breaking their promise to me and 
intend to let them know.  Hope you will all join me and maybe they will get 
the message and go back to the original ingredients.  Does anyone out their 
have more info on the new goverment regulations regarding food labeling?  I 
can't believe they don't have to list trace ingredients.

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