<<Disclaimer: Verify this information before applying it to your situation.>>

A recent posting by Shirley Hickman (Sun March 24, 2013) stated that  
Trader Joe's was going to discontinue its GF Granola and asked us to  
contact them.

I did contact Trader Joe's through their website contact process and  
said I had seen a report about their discontinuing the GF Granola  
because of low sales volume, and urged them to reconsider. I  
suggested that if volume is a problem that they step up their  
advertising and marketing of GF products, since there is a clearly  
increasing demand for GF foods as doctors increasingly are making  
correct diagnoses of celiac disease and gluten intolerance as the  
medical community gets better informed. (I went into much more detail  
about that.)

I received the following reply from a Trader Joe's Customer Relations  
person stating that they were not discontinuing  the product and did  
not know how the rumor started.

From: 	 [log in to unmask]
Subject: 	RE: Trader Joe's Product Information Form
Date: 	March 28, 2013 2:47:29 PM EDT

Thank you so much for contacting us.  While we are truly not certain  
where this rumor came from, we are happy to dispel it and to tell you  
that we have absolutely no plans of discontinuing our Gluten Free  
Granola!  In fact, it is slated to appear in our next issue of the  
Fearless Flyer, which is where we highlight products that we think  
are extra-special.

We hope this helps relieve your fears!

Best regards,

Rachel
Customer Relations
Trader Joe's

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