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13251 Ventura Blvd., Suite 1  Studio City, CA 91604-1838	www.celiac.org 
(818) 990-2354

Press Release
Contact: Deb Wheaton ([log in to unmask])
	FOR IMMEDIATE RELEASE
9 A.M. EDT, April 14, 2010
Celebrating 20 Years Raising Awareness about the  
#1 Disease Many Have Never Heard Of



STUDIO CITY, APRIL 14, 2010:  May is National Celiac Disease Awareness Month.

Celiac Disease Foundation (CDF) Education Conference and Food Faire (www.celiac.org)
Saturday, May 15, 20108 AM to 4 PM
Marriot Downtown, 333 So. Figueroa St. LA 90071



        
Please help us raise awareness about Celiac Disease: the #1 disease you’ve never heard of
According to this year’s keynote speaker, Dr. Peter Green, Director of the Celiac Disease Center, Columbia University, and author of “Celiac Disease: The Hidden Epidemic”, Celiac is the #1 genetic autoimmune disease in the country as well as the most common in the world. It is also the most under-diagnosed and/or misdiagnosed with the average delay in diagnosis being 9 years.

•	There is no cure. The “cure” requires a life-time commitment to a strict Gluten-Free diet. Ingestion of even a crumb of wheat, rye and/or barley can cause a severe reaction. Related autoimmune diseases include Type 1 Diabetes, Rheumatoid Arthritis, Osteoporosis and Thyroid Disease.
•	Symptoms may include: diarrhea, weight loss/gain, migraine headaches, anemia, and infertility.

Going “Gluten-Free” seems to be a current diet craze. Choices for starting a Gluten-Free diet vary, but for 3 million Americans, a Gluten-Free diet is not a lifestyle choice.

•	It is estimated that 3 million of us, 1 in 133 Americans , has Celiac Disease 
•	Shockingly 97% of them don’t even know it.



 
Conference attendees will hear about the latest research; connect with local support groups, parents of Celiac children and enjoy:

•	Gluten-Free pancake breakfast and luncheon
•	Gluten-Free goodie bags
•	Gluten-Free food samples

In addition to Dr. Peter Green, speakers at this year’s Conference include:
•	Dr. Shelia Crowe, Professor of Medicine, University of Virginia and author of “Celiac Disease for Dummies”
•	Shelley Case, BSc, RD, Registered Dietitian, author, speaker and leading international nutrition expert on Celiac
•	Daniel C. Adelman, MD, Senior VP & Chief Medical Officer, Alvine Pharmaceuticals Inc.
•	Anne Lee, MSEd, RD, CDN, Registered Dietitian, Certified Diabetes Nutritionist, Schär USA
And back by popular demand: “The Missing Ingredient”, with Frank Baldassare



•	In 2009, 180 new GF products came on the market, making it the largest niche in the food industry. 
•	At the CDF 2009 Conference Betty Crocker launched their new Gluten-Free cake mixes 

•	Currently Google offers 1,560,000 results for a GF Diet. 

SPONSORS FOR THIS YEAR’S EVENT INCLUDE: 
General Mills LiveGlutenFreely™, Mary's Gone Crackers, 
Growing Naturals, Glutino Food Group, Crunchmaster®Crackers, Bob’s Red Mill,
Zojirushi America Corporation, Fresh & Easy Neighborhood Market, King Arthur, Nature’s Path,
Kettle Cuisine, The Pure Pantry, Bard's Tale Beer Company, Attune Foods, Clean Cravings™, 
Alvine Pharmaceuticals, Inc.


Conference registration is now available online: www.celiac.org, or by calling (818) 990-2354

-End-

* Please remember some posters may be WHEAT-FREE, but not GLUTEN-FREE *
Archives are at: Http://Listserv.icors.org/SCRIPTS/WA-ICORS.EXE?LIST=CELIAC