<<Disclaimer: Verify this information before applying it to your situation.>>

Bev and list,

I read recently that mass marketers (the unscrupulous kind) are writing highly
inflammatory messages to people on web mail lists in hopes of getting a
response.  The response serves to verify the individual's email addresss,
which then gets added to their marketing list for future solicitations.

This message on Hershey's is so unreasonably that I would suspect it to be one
of these "bait" messages.  Don't respond to it.

Brend