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FOR IMMEDIATE RELEASE	                

CONTACT:
New Era Productions
Toll Free: (866) 963-9372
Fax: (760) 406-4201
E-mail: [log in to unmask]
www.neweraproductions.com
www.glutenfreemd.com


UNDERSTANDING CELIAC DISEASE AND GLUTEN INTOLERANCE: A
VIDEO PROGRAM FOR PATIENTS, PHYSICIANS AND HEALTH CARE
PROVIDERS
New 2 DVD Set Featuring Celiac Disease Experts Now
Available

San Diego, CA – March 22, 2007 – New Era Productions
is proud to announce the immediate availability of a 2
DVD set, UNDERSTANDING CELIAC DISEASE AND GLUTEN
INTOLERANCE: A VIDEO PROGRAM FOR PATIENTS, PHYSICIANS
AND HEALTHCARE PROVIDERS. 

Celiac disease and gluten intolerance are poorly
understood, with symptoms that mimic many other
conditions.  Patients with celiac disease often have
GI complaints, but can also suffer from anemia,
infertility, short stature, IBS, joint pain,
osteoporosis, Type I diabetes, neurologic problems,
and itchy skin rashes.  It can often take more than a
decade for a person with celiac disease to receive the
correct diagnosis, because patient and physician
awareness has been lacking.  But now with New Era
Productions’ instructional DVD set, everyone with
celiac disease and gluten intolerance, as well as
physicians, nurses, dieticians, family, friends,
restaurant and food store owners can educate
themselves about this common disorder.  State of the
art 3D animation, as well as an easy menu for quick
review of specific chapters, creates an easy learning
experience for children, adults and healthcare
providers.  This complete set of information is
available nowhere else!

Specific chapters are devoted to answering all of your
questions about celiac disease, gluten intolerance,
and wheat allergy, including;
1.	Introduction and Overview

2.	Definitions (celiac disease, gluten intolerance,
wheat allergy, lactose intolerance, etc.)

3.	Symptoms

4.	Diagnosis (includes antibodies and genetic testing)

5.	Celiac Disease & Diabetes

6.	Complications (such as osteoporosis and cancer)

7.	Treatment and Food Labeling (including new laws)

8.	Research and Potential Treatments (cutting edge
developments in new medications and vaccines to treat
and prevent the condition)

9.	The Gluten Free Diet (advice on shopping,
alternative grains, etc)

10.	Resource Guide and Sponsors- A comprehensive video
resource directory of support groups, books, websites,
dietary guides, gluten free foods, testing,
supplements, and much more!  

After three years in the making, this is the first
time that this essential information has been made
available to the public in a DVD format which includes
these world-renown experts:

Michelle Pietzak, MD, Assistant Producer  “The Gluten
Free MD”, Board-Certified Pediatric Gastroenterologist
Assistant Professor of Clinical Pediatrics, University
of Southern California Keck School of Medicine

Alessio Fasano, MD, Professor of Pediatrics, Medicine,
and Physiology, University of Maryland 
Director, Center for Celiac Research. Co-founder of
Alba Therapeutics, specializing in developing
alternative treatments for celiac disease.

Peter Green, MD, Professor of Clinical Medicine,
College of Physicians and Surgeons, Columbia
University
Director of The Celiac Disease Center at Columbia
University, Author, Celiac Disease, A Hidden Epidemic
Featured on “The View”

Shelley Case, RD, Leading North American nutrition
expert on celiac disease and the gluten-free diet
Author, “Gluten-Free Diet – A Comprehensive Resource
Guide”
Featured on NBC’s “The Today Show”

Robert Anderson, MB, ChB, PhD, FRACP
Ian Mackay Fellow, Walter and Eliza Hall Institute,
Melbourne, Australia
Gastroenterologist and recognized world leader in
celiac disease research
Founder, Nexpep, a company developing a non-dietary
therapeutic ‘vaccine’ product for celiac disease

Francine Kaufman, MD, Professor of Pediatrics,
University of Southern California Keck School of
Medicine
Head, Center for Diabetes, Endocrinology and
Metabolism at Childrens Hospital Los Angeles
Former President, American Diabetes Association (ADA),
Author, "Diabesity"
Featured on CNN and Discovery Health

Pisit “Duke” Pitukcheewanont, M.D., Visiting Assistant
Professor of Pediatrics, University of Southern
California Keck School of Medicine, Division of
Endocrinology and Metabolism, Childrens Hospital Los
Angeles
Expert on bone health and osteoporosis

Danna Korn, founder of R.O.C.K. - Raising Our Celiac
Kids
Author, "Kids with Celiac Disease: A Family Guide to
Raising Happy, Healthy Gluten-Free Children",
“Wheat-Free, Worry-Free, “The Art of Happy, Healthy
Gluten-Free Living” and “Living Gluten-Free For
Dummies”

Andrea Levario, JD, Executive Director, American
Celiac Disease Alliance, USA

Alice Bast, Executive Director, National Foundation
for Celiac Awareness
Featured on “The View”

Elaine Monarch, Executive Director, Celiac Disease
Foundation

Shirley Hack, MS, RD, Registered Dietician, Division
of Gastroenterology and Nutrition, Childrens Hospital
Los Angeles

This educational DVD set contains a wealth of
expertise from years of patient care and is now
available through New Era Productions with a portion
of the proceeds donated toward active celiac disease
research and education.  New Era Productions and The
Gluten Free MD are green, and believe in preserving
the environment.  We therefore use recycled products
whenever possible. The packaging for this DVD set is
made from recycled materials. 

New Era Productions offers complete video production
services. Our clients can monitor and mold every
aspect of the project for a custom, unique
presentation.  Our mission is to enlighten and educate
your audience, engaging their senses to create
pro-active thinking.

Printed information is also available for physicians
and health care providers, contact us for materials.
Discounts apply for support groups, educational
events, and some retail markets (including small GF
food suppliers).  This DVD set, great educational
packages, the audio CD set by Dr. Pietzak, books, and
more can be ordered at;

DVD Set: $49.95

www.glutenfreemd.com
www.neweraproductions.com

New Era Productions
Toll Free: (866) 963-9372
Fax: (760) 406-4201
E-mail us: [log in to unmask]
 

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