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Thu, 17 Mar 2005 14:53:30 -0600
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<<Disclaimer: Verify this information before applying it to your situation.>>

Hi Marian,

A couple of weeks ago, I found this posting on the celiac.com list: 
    http://www.glutenfreeforum.com/index.php?showtopic=4923

Parts of that posting are true. No, they are not adding gluten, according to my friend who works at Malt-o-Meal. I heard back from him today and he confirmed that Cocoa Dyno Bytes and Corn Bursts will no longer be made on dedicated lines, starting sometime in the summer.  The reason?  Sales are not high enough to justify dedicated lines. Fruity Dyno Bytes, however, are selling well enough, so the current plan is to keep those on a dedicated line. 

Plan A.  I will send him links to Dr. Fasano's 2003 study, showing the wide gap between diagnosed Celiac disease and the US incidence... suggesting a wave of Celiac diagnoses in the near future. Some company will ride that wave when it comes.

Plan B. If we get the word out, perhaps sales can increase enough to change their plans, regardless of increased diagnoses.

Plan C. Maybe we can suggest that Malt-o-Meal start producing another GF cereal or two, to share the lines with Cocoa Dyno Bytes and Corn Bursts. Perhaps something not as sweet, with more of an adult market? 

--Ralph

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