http://www.theverge.com/2013/1/25/3914932/sivu-music-video-shot-entirely-wit
h-mri-machine


Music video shot with MRI machine provides an intimate look at musician Sivu
 
By Chris Welch on January 25, 2013 10:30 am Email @chriswelch 11Comments


MRI music video screencap

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It's not every day that you literally get to peek inside the mind of a
musician, but Sivu's new music video for "Better Man Than He" makes it so.
That's because the entire video - 3:23 in length - was filmed from the
vantage point of an MRI machine. Predictably there's been no shortage of
visual flair added during post production, but the core concept is striking
in its own right. Sivu says the concept for the video stemmed from his
obsession "with the idea of capturing images without conventional
cameras/lenses." More importantly, the musician says he also took
inspiration from "research into improving the management of children born
with cleft lip and palate." The video was produced at St Bartholomew's
Hospital (a central fixture in that research) and was made possible thanks
to funding from Barts and the London Charity and CLEFT.

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