Beth, The O.T.-
I'm going to write a book. May I use what you
wrote believe or should I ask that John?
--- "Elizabeth H. Thiers" <[log in to unmask]>
wrote:
> Pulled this off another list, thought you all
> might be interested:
>
>
> Subject: How Changing Ads in Health and Fitness
> Can Change Attitudes Towards
> People with Disabilities
> From: "John G. Reiss" <[log in to unmask]>
> Date: Mon, 11 Nov 2002 08:54:22 -0500
> X-Message-Number: 1
>
> From: NCPAD NEWS=20
>
> How Changing Ads in Health and Fitness Can
> Change Attitudes Towards
> People with Disabilities
>
> by Joanne Bauman
>
>
> Disability is as much an attitude as it is a
> condition. Attitudes,
> perceptions, beliefs, and stereotypes are
> influenced by many factors,
> including the media. Most disability-related
> magazines and other media
> already contain many positive images, so
> advocacy for attitude change
> should focus on increasing inclusion in media
> geared to the general
> public. To the public and media,
> health/fitness and disability often
> seem mutually exclusive; this perception
> perpetuates barriers to health,
> exercise, and recreation.
>
> What are the implications of the images in
> existing sports and fitness
> advertisements? Attitudes that are perpetuated
> by the media, including
> advertising, are society's emphasis on the
> "body beautiful" -- physical
> integrity, personal appearance, and athletic
> prowess (Roessler and
> Bolton, 1978; Wolfe, 1996; Wright, 1983). As
> with most advertising
> images, the "pretty people" and least
> "disabled-looking" are depicted.
>
>
> Click on the rest of the story at
>
http://www.ncpad.org/yourwrites/bauman101502.htm
>
> From:
>
> NCPAD NEWS: November 2002, Volume 1, Issue 8
> A monthly publication of NCPAD - the NATIONAL
> CENTER on PHYSICAL
> ACTIVITY and DISABILITY
>
> See: NCPAD website at www.ncpad.org
>
> Beth T. the OT
>
> [log in to unmask]
=====
Kathy Jo Pink
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kathyjopinkus=Ya-Hoo ID
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