The advertising column in the NY Times today addresses marketing to people 
with disabilities:

October 30, 2007
Advertising: Web Marketing to a Segment Too Big to Be a Niche
By ANDREW ADAM NEWMAN

ALTHOUGH 50 million people in the United States have some form of physical 
or mental disability, they spend money just as easily as others. But there 
are few efficient ways for advertisers to reach them, and that's what a new 
Web site, Disaboom.com, hopes to change.

Disaboom is the brainchild of J. Glen House, who graduated from medical 
school after becoming a quadriplegic as a result of a skiing accident at 
20. The site combines the social-networking features of Web sites like 
Facebook with information of interest to its constituency: medical news, 
career advice, dating resources and travel tips.

http://www.nytimes.com/2007/10/30/business/media/30adco.html

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Disclaimer: The opinions expressed by contributors to the discussion list of the AccessAbility SIG of the Society for Technical Communication (STC) are solely those of the individual writers and do not reflect the opinions of the AccessAbility SIG or of STC. References to any specific commercial firm, product, process, or service do not constitute or imply its endorsement, recommendation, or favoring by the AccessAbility SIG or by STC.




Thanks, Bettina - "Crack a smile, its nature's best addictive medicine.  Laughter is like inner jogging".
 
http://profiles.yahoo.com/techwriter4u2

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