from the article at :
http://www.idg.net/ec?go=1&content_source_id=13&link_id=401652
From InfoWorld.com
Published at: Friday, Jan. 19, 2001 2:31 pm PT
Organization unveils portal for disabled users
By Jennifer Jones
THE AMERICAN FOUNDATION for the Blind on Wednesday debuted its new Web
site, designed to be a portal for the 10 million visually impaired
Americans largely shut out of Internet use.
Washington-based AFB billed the site as a way to prove to the industry
that Web sites can be both attractive and accessible to people with
disabilities.
Most Web developers now immediately revert to text-only versions of a
Web site when trying to accommodate users with disabilities, AFB
officials said.
"But the biggest problem with industry today is it hasn't a clue that
accessibility should be important or how to make a Web site
accessible," said Carl Augusto, AFB's president and CEO.
AFB's new site -- redesigned by ASP (application service provider)
Interliant -- wraps in limited e-commerce functionality. Specifically,
users will be able to purchase special books online through the site
and receive shipments from Amazon.com.
But AFB for now has stopped short of serving as a gateway for blind
users to purchase merchandise off mainstream e-commerce sites that are
often not outfitted for use by people with disabilities.
"Our major underlying initiative is to get all Internet companies
fully accessible and to avoid the middleman, so blind or visually
impaired users can go to any site," Augusto said.
The key to making a Web site accessible without reverting to
less-exciting text versions is to think through the layout and design
of the site, said David O'Neill, senior director of consulting and
professional services for Interliant, in Purchase, N.Y.
"There are many things that can be done in terms of laying out a page
in ways that it can best be read by certain technologies," O'Neill
said.
Blind Web users often rely on add-on devices such as screen readers
and synthetic speech devices, which can be confused by traditional Web
pages that flow from left to right, O'Neill said.
AFB's push to make its Web site an example of how to dual-purpose Web
development for both mainstream and disabled users dovetails with a
new federal government effort to outfit its disabled workers.
Sweeping new rules contained in Section 508 of the Rehabilitation Act
issued last month require government technology vendors to supply
accessible alternatives to everything sold to federal agencies.
Government officials and advocates for the disabled community hope the
rules will spur more vendors to consider ways to make products more
accessible during the development stage.
Section 508 also mandates that the federal government's Web sites be
made accessible to people with disabilities.
"We think a great outcome of Section 508 will be the private sector's
ability to compete and market on the accessibility value-add," said
Paul Schroeder, who heads government affairs for AFB.
Jennifer Jones is an InfoWorld senior editor.
Copyright (c) 2000 by InfoWorld Media Group, Inc., a subsidiary of IDG
Communications, Inc. Reprinted from InfoWorld, 155 Bovet Road, San
Mateo, CA 94402. Further reproduction is prohibited without express
written permission from InfoWorld.
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