For those looking for work, the worker shortage in the United States could
be opportunity to find a starting opportunity as some employers are really
interested in finding and retaining help well past the Christmas season as
the article below describes.
kelly
The Chicago Sun Times
Holiday workers call the shots
December 7, 1999
BY MARK SKERTIC SUBURBAN REPORTER
Temporary holiday workers are successfully demanding higher wages,
signing bonuses, weekends off and deep discounts on merchandise.
They're getting all that and more.
Seasonal employees, people who not so long ago considered themselves
lucky to find a temporary job and make a little Christmas cash, are
calling their own shots this year.
"It was real easy [getting a job]," said Corey Smith, 22, a student at
College of Lake County who works at Spencer Gifts at Hawthorn Center
in Vernon Hills. "I'll do about 33 hours this week and could have
gotten more."
Retailers can't afford to say no. A robust economy has made people
willing to work just during the holiday season as valuable a commodity
as Furby was last Christmas.
"It's not really hard to find a job," said Tina Garcia, 19, a North
Sider who is working at the Container Store, 908 W. North Ave. "If
you're looking, you can find one."
Garcia turned down a major department store's $7 an hour offer. The
Container store is paying her $9 an hour and offered flexible hours,
something she needs while juggling classes at the Illinois Institute
of Art. And she's eligible for the store's 40 percent employee
discount.
Clearly, a boss like Ebenezer Scrooge would never survive in today's
economy.
"This is a phenomenon being seen in every nook and cranny in the
country," said Kurt Barnard, who publishes the New Jersey-based
Barnard's Retail Trend Report. "When you have an unemployment rate of
4 percent, it doesn't take a genius to know what's going to happen to
hiring at Christmas."
Retailers saw this problem looming a year ago. Some began hiring
early, as far back as September, just to handle the holiday rush. Many
post "help wanted" signs in stores and pay full-timers bonuses for
bringing in successful applicants.
"When it gets to be mid-November, early December, you're in trouble if
you don't have all your [sales] people in place," said John A.
Challenger, CEO of Challenger, Gray & Christmas Inc., a Chicago-based
outplacement firm.
A relatively healthy economy over the last several years has taught
retailers that applicants might not be lining up for jobs. "At
Christmas, when you're seeing the most foot traffic you have all year,
you don't have any choice," said Peter Gill, spokesman for the
Illinois Retail Managers Association. "You need to hire these people."
UPS held free concerts in the fall to bring in applicants. Target
installed job kiosks so shoppers could apply while visiting a store.
Sears added information to its credit card bills in hopes of
attracting applicants.
"Essentially, we were targeting customers," said Peggy Palter, a Sears
spokeswoman. "We had to hire people who didn't know they wanted a
job."
Big department stores reach out to former employees interested in
coming back for a few weeks, hold job fairs and post signs in their
stores. They also offer discounts on everything from formal wear to
Barbie clothes.
"We have a good, competitive package that includes our discount, which
people really like at this time of year," Marshall Field's spokeswoman
Lynne Galia said.
UPS, which increases its work force up to 10 percent around Christmas,
has had to be innovative, said Mike Johl, spokesman at the Hodgkins
offices. To attract workers, UPS has discounted bus passes by 40
percent, provided bonuses of $100 and tuition loans for part-timers.
"Years ago, it was good enough to put out a shingle, say we're open,
and people would come to you," Johl said. "Now, you have to offer
incentives and go out and recruit."
It's a constant challenge for employers, said Elizabeth Barrett, vice
president of operations for the Dallas-based Container Store.
Temporary employees at the stores make $9 to $12 an hour, depending on
the position. It's worth offering more and finding the right people,
she said.
"It's easy to fall into the trap of hiring the first 20 people who
walk in the door," she said. "That's a mistake many retailers make."
Contributing: David Southwell
***
A BUNDLE OF BENEFITS
Temporary employees have asked for a lot this Christmas--and are
getting it. Here are some of the benefits many are receiving:
* Pay that ranges from $8 to $12 an hour, substantially above the
minimum wage of $5.15 an hour.
* Cash bonuses of $100 or more when hired or after working a specified
number of weeks.
* Discounts ranging from 20 percent to 40 percent on store
merchandise. In some cases, discounts are extended to other chains
owned by the same company.
* Flexible hours and often no weekends.
* Access to employee-only shopping days when special bargains are
available after hours.
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