Someone asked recently if the Chicago vicug was still refurbishing older
discarded computers. With loads of reliable used computers, free
computers, and really cheap new computers hitting the market, the answer
is no. today's paper brings another example of the free pc trend.
kelly
from the Wall Street Journal
March 30, 1999 [Tech Center]
DirectWeb to Give Free PCs
To Win Service Customers
By DAVID P. HAMILTON
Staff Reporter of THE WALL STREET JOURNAL
Another company now plans to give away free personal computers, this
time to customers who agree to sign up for its Internet service.
DirectWeb Inc., a start-up in Mount Laurel, N.J., plans Wednesday to
unveil a giveaway of 25,000 PCs in the Philadelphia area. In exchange
for signing up for DirectWeb's unlimited Internet service at a cost of
$19.95 to $49.95 a month, consumers will get a free PC assembled by PC
distributor Ingram Micro Inc. Paying for the more-expensive service
entitles customers to a more-sophisticated PC, but doesn't change the
basic terms of service.
DirectWeb's plans are the latest twist on an emerging business
strategy in which companies distribute ultracheap or free PCs in order
to win customers for Internet service. In February, Free-PC.com, a
Pasadena, Calif., start-up, announced plans to give away PCs to users
who agreed to use the company's Internet service, divulge personal
information and view advertising. Two weeks ago, Seattle-based
Microworkz Computer Corp. said it will sell a $299 PC starting in
April that includes a free year of Internet service.
DirectWeb says it won't require its users to view advertising or ask
them for marketing-related information.
While DirectWeb plans its initial launch in Philadelphia, it is
considering accelerating its plans for rolling out service in other
parts of the U.S., said President and Chief Executive Officer Dennis
Cline. Initially, DirectWeb had planned to expand to several other
regional markets by May or June, and to make a full-blown national
launch in September.
Thanks to the recent proliferation of extremely inexpensive PCs, "we
will probably have to condense those timelines," Mr. Cline said. "My
plans for a nice, measured rollout kind of went by the wayside with
the pace of events." DirectWeb plans to post a list of its next
targeted markets within 30 days, he said.
At the lowest service tier, customers will receive a DirectWeb-branded
PC powered by Intel Corp.'s 333 megahertz Celeron chip and including a
15-inch monitor, 6.4 gigabyte hard drive, and 64 megabytes of memory.
Those who sign up for the high-end service get PCs including a 450
megahertz Intel Pentium III microprocessor, a 17-inch monitor, a 10
gigabyte hard drive, 128 megabytes of memory, and a DVD-ROM drive.
Copyright © 1999 Dow Jones & Company, Inc. All Rights Reserved.
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