Does anyone have any more info on this? What do folks think?
Posted at 7:18 a.m. PDT Friday, May 8, 1998
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New Bausch & Lomb PC Screen Magnification System Will Help Millions of PC
Users Everywhere
ROCHESTER, N.Y.--(BUSINESS WIRE)--May 8, 1998--
World leader in eye care brings to market a PC screen magnifier that
enlarges on-screen information by 175%. PC Magni-Viewer also provides PC
users with unprecedented flexibility through multiple
adjustments for better monitor viewing.
An ideal ergonomic and productivity tool for people who suffer from
computer-related eye strain, aging Baby Boomers who wear bi-focals and
professionals who need to display more information
on-screen at one time.
The world's first optical lens PC screen magnification system designed to
help millions of PC users see more information clearer than ever before,
Bausch & Lomb PC Magni-Viewer(TM), is now available to consumers
everywhere. Produced by the world's leader in eye care, the Bausch & Lomb
PC Magni-Viewer is a breakthrough product that magnifies on-screen
information 175%, offers multiple adjustments for customized monitor
viewing and allows PC users to automatically position themselves in an
ergonomically correct work posture.
Carrying a suggested retail price of $250, the PC Magni-Viewer is designed
for the millions of average PC users who find themselves constantly moving
in, out, up or down in front of their monitor in failed attempts to see
more information, more clearly. The product is also ideal for professionals
who need - or want - to be able to increase the amount of information
displayed on screen by reducing the font size. The completely adjustable,
stylishly designed two-piece magnification system features a 19.5` (L) X
15` (W) 360-degree rotating base that sits underneath any 13`, 15` or 17`
PC monitor, an adjustable swivel-arm that extends over the top of the
monitor and an adjustable 6` X 8` acrylic optical lens that weighs only
25-ounces.
The PC Magni-Viewer should appeal immediately to writers who want to fit
more words on a screen page, accountants who want to add more columns to a
spreadsheet, designers working with CAD/CAM programs, engineers who want to
enlarge schematics - and to millions of average daily PC users who
experience eye strain while trying to focus on a screen full of moving dots
of light called pixels. The PC Magni-Viewer may also be particularly
helpful to aging `Baby Boomers` who now require bi-focals to see and read
at a closer distance. An Advance In Ergonomics Provides An Optical
Solution To An Optical Illusion:
`The Bausch & Lomb PC Magni-Viewer represents a major step forward in
personal computer ergonomics,` James A. Goff, vice president and general
manager of the Bausch & Lomb Vision Accessories Group emphasized today. `It
is an optical lens that compensates for the optical illusion of computer
monitor technology. Monitors present the illusion that on-screen
information is completely still with defined edges - like text on a printed
page - when it is in fact a screen filled with moving dots of light called
pixels. This illusion tricks the eye and makes it difficult to maintain a
focus on a constantly moving target.
`Monitors also force PC users to work within a fixed environment,` Goff
continued. `This would be fine if all users were exactly alike, which, of
course, we are not! PC users need to be able to move on-screen information
to a position that meets their individual sight and viewing distance needs.
The PC Magni-Viewer can meet these needs.`
Larger Monitors Will Not Magnify On-Screen Information:
Goff pointed out that the Bausch & Lomb PC Magni-Viewer comes to market at
a time when more and more PC users are turning to larger and larger
monitors. `We believe that many people are buying larger monitors because
they think they will be able to see the information on the larger screen
more clearly. Larger screens, however, may not meet this need. The way to
increase the size of on-screen information and make focusing easier is to
enlarge the display area through magnification and make the information to
appear further away. That's precisely what the PC Magni-Viewer is designed
to do,` Goff explained.
Bausch & Lomb PC Magni-Viewer - A Breakthrough In Optics Design:
The PC Magni-Viewer features a unique lens, a remarkable breakthrough in
ultra-lightweight performance design and performance value. Bausch & Lomb
has broken new ground in design with the development of an acrylic lens
that is ultra-lightweight, comparable to glass in its optical clarity, yet
affordable to purchase and use. The result is a lens that delivers image
magnification and in-focus sharpness.
For order information, call 1-800-771-1168 or visit the web site at
http://www.bauschvision.com.
Bausch & Lomb Incorporated is a global eye care company dedicated to
helping consumers see, look and feel better through innovative technology
and design. Its core businesses include soft and rigid gas permeable
contact lenses, lens-care products, premium sunglasses and ophthalmic
pharmaceutical products. The company is advantaged with some of the most
respected brands in the world starting with its name, Bausch & Lomb(R), and
including Ray-Ban(R), Revo(R), Arnette(tm), Killer Loop(R), SofLens66(TM),
Boston(R), and ReNu(R). Founded in 1853 in Rochester, N.Y., where it
continues to have its headquarters, the company has annual revenues of
approximately $2 billion and employs approximately 13,000 people in 35
countries. Bausch & Lomb products are available in more than 100 countries
around the world.
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