Here's the response that I got to my complaint about Hershey's
reformulation. Needless to say, I find it totally unsatisfactory. It looks
like I'll be buying European dark chocolates from now on.

Mark

>From: Public Relations <[log in to unmask]>
>To: "'Mark Feblowitz'" <[log in to unmask]>
>Subject: RE: Dairy products in Hershey's Dark Chocolate
>Date: Thu, 19 Mar 1998 12:20:11 -0500
>Mime-Version: 1.0
>
>We appreciate you taking the time to contact us.
>
>Hershey's Special Dark chocolate bar is being reformulated
>to include milk fat.  We feel the change will improve the bar
>by giving it a creamier texture.  We will begin manufacturing
>of the reformulated bar in mid April.
>
>Our goal is to manufacture products with widespread consumer
>appeal. Since we work closely with our Brands Managers to
>keep them informed of what consumers like and dislike about
>our products, we would like to gather your comments for our
>Marketing survey.
>
>Please call us toll free at 1-800-468-1714, weekdays,
>9 am-4pm EST.  When a consumer representative answers,
>please tell them you are calling regarding Reference Number 2550562A.
>The information you provide will be forwarded to our
>Marketing Department.
>
>Thank you for your interest in our company.
>
>- Yvonne Arslan
>Consumer Relations
>Hershey Foods Corporation
>
>>----------
>>From:         Mark Feblowitz[SMTP:[log in to unmask]]
>>Sent:         Friday, March 13, 1998 5:08 PM
>>To:   Public Relations
>>Subject:      Dairy products in Hershey's Dark Chocolate
>>
>>I understand that your Dark Chocolate product is being reformulated to
>>include dairy products. Consider our family to be *former* customers. We
>>have dairy allergies, and it seems that we will no longer be able to
>>purchase any of your chocolate products. This is quite a disappointment,
>>especially for my 11-year-old, who takes great delight in seeing a bowl of
>>your miniature bars and finding one that he can eat.
>>
>>I hope that you can find a way to market a milk-free (also nut-free)
>>chocolate bar.
>>
>>Sincerely,
>>
>>Mark Feblowitz
>>
>>
>>
>>Mark Feblowitz                  (781) 721-2729 (home)
>>41 Lebanon Street                      729-2223 (home fax)
>>Winchester, MA 01890        (781) 466-2947 (work)
>>                                                466-2618 (work fax)
>>
>>
>>
>

------------------
Mark Feblowitz