<<Disclaimer: Verify this information before applying it to your situation.>>

I have ordered the Wasa crisp bread through the Texas-based Whole Foods
chain -- they have stores in several Western states (I don't know where
else).  In San Francisco, I special ordered a case of 10 at $2.39 a box,
with a 10% discount when ordering a case plus tax -- altogether less than
$23 for the case.  At another SF store, Rainbow Grocery, the exact same
crisp bread runs close to $4.50 a box.  Since the Whole Foods price is very
reasonable, I don't know who is marking up this bread at some stores -- the
importer or the individual store.  As several other posters have already
said, this bread is very good, and I eat it almost every day for lunch.

Anette
San Francisco