In a message dated 10/30/99 12:03:16 AM, [log in to unmask] wrote:

>Clearly, it seems to play a large part. What
>I wanted to know of were any "studies" on the
>effects of reducing frivolous overadvertising.
>There definitely should be a major effect, but I
>doubt the economy would "collapse". But then I'm
>no economist.

    The "major effect" of a company engaging in "frivolous overadvertising"
(probably redundent) is an increase in costs above the industry standard
without  a concommitant increase in revenues to offset such costs.  In short,
if the company (corporation) continues on this path in a competitive market
it will cease to exist or cease to compete in that particular field.  In a
semi-free market these types of mistakes are quickly corrected having no
effect on the economy at large.
Yours,
Issodhos