I beg to disagree. I've seen this in the marketing of blind products for 
decades. I can't tel you how many note takers, screen readers, bar code 
scanners, color identifiers and so on have been advertised as something 
the blind have been waiting for all of their lives to achieve a new 
sense of independence.

Unfortunately the original messages in this thread were left off, but I 
agree with David's reactions to the article, and if he hadn't done such 
a good job, I would have said something myself.

On 08/05/2015 04:36 AM, Mike Pietruk wrote:
> Deborah, DAvid, et al
>
> While you are right, of course, in what you say; what we have here is
> advertising and puffery.  We see this everyday in all fields of life --
> sellers of products stretching the truth, ignroing other products with the
> goal, of course, of geting the consumer to believe that their product is
> the one and only solution to one or more of life's needs or wants.
> In some ways, over the years, due to the lack of product choices, the
> blind community has been sheltered from this form of marketing.
> So, welcome to the world of competitive choices and advertising.  Blind
> consumers, like all consumers, need to become aware and educated.
> We instinctively recognize this with advertising and marketing in general;
> we should expect no difference in marketing to us.
> So don't expect a response from the seller of this product; rather, and
> more importantly, better just to express your views to the blind world and
> when appropriate evaluate and review the product.
> Be glad that more and more alternatives are now available to us and that
> choices do exist.
> We're all old enough to remember the days when these choices were figments
> of our imaginations with no real expectation that they might be fulfilled.
> Well, they are being fulfilled in spades now and be glad for that.
> And, in the marketplace, sellers compete for our spending dollars like
> elsewhere trying to convince us that life is incomplete without this or
> that.
>
>
>
> If you pray only when you're in trouble, 'you're in trouble.
> Let us always 'Pray Without Ceasing' (1 Thes 5:17)
>
>
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-- 
Christopher (CJ)
chaltain at Gmail


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