"Public policy makers need to be more aware of the potential negative 
emotions resulting from encouraging the public to exert more self 
control in daily choices," the authors write. "Instead behavioral 
interventions might rely on a broader range of methods to foster 
positive behaviors toward long-term goals."

David Gal and Wendy Liu. "Grapes of Wrath: The Angry Effects of 
Exerting Self-Control." Journal of Consumer Research: October 2011.

<http://www.medicalnewstoday.com/articles/219519.php>http://www.medicalnewstoday.com/articles/219519.php 


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