Crazy Like Us: The Globalization of the American Psyche, Ethan 
Watters, Free Press, 2010.

Chapter 4 explains how GlaxoSmithKline taught the Japanese they were 
depressed and then successfully marketed Paxil.

"Which cultural beliefs tend to exclude the sufferer from the social 
group and which allow the ill individual to remain part of the group?" p 176

"We ask people diagnosed with schizophrenia and those who love and 
care for them to adopt the brain chemistry narrative without 
consideration of the cost: the devaluing of the perceptions that make 
up the ill individual's very sense of self. ...  What could be more 
stigmatizing that to reduce a person's perceptions and beliefs to the 
notion that they are 'just chemistry'?  It is a narrative that often 
pushes the ill individual outside the group, allowing those who 
remain in the social circle to ... view the ill person as 'almost a 
different species.'" p 178

" ... makers of pharmaceutical drugs ... have gained remarkable 
control over the creation and presentation of the scientific data 
that purport to show that these drugs are safe and effective." p 236

"'It is simply no longer possible to believe much of the clinical 
research that is published, or to rely on the judgment of trusted 
physicians or authoritative medical guidelines.'" Marcia Angell p 241

"As if to demonstrate the point that the creation of mental illness 
categories remains as much a social and cultural endeavor as a 
scientific process, the APA is soliciting input from the public [for 
DSM-V].  p 252

Next up, PTED - "post-traumatic embitterment disorder" - reactions to 
conflict in the workplace, sudden unemployment, loss of social 
status, separation from one's social group - symptoms include 
embitterment, feelings of injustice, and helplessness.  p 252

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