"Modern consumers have embraced taking whatever pill or procedure their doctors recommend, so all perspective next-gen neurotech should take a page from Big Pharma's playbook and pressure MDs to prescribe invasive cognitive solutions to patients for cosmetic and off-label purposes (and pressure insurance companies to cover the costs). " <http://hplusmagazine.com/articles/neuro/cognitive-commodities-neuro-marketplace>http://hplusmagazine.com/articles/neuro/cognitive-commodities-neuro-marketplace www.peoplewho.org