While trust is necessary and useful, our process of giving and receiving trust is often superficial and flawed. This article outlines recent research on the subject and summarizes findings into practical guidelines. These [seven] principles ... include insights for both individuals and organizations. <http://fraudresearchcenter.org/2011/06/rethinking-trust/>http://fraudresearchcenter.org/2011/06/rethinking-trust/ www.peoplewho.org