Christopher 
Your note reminds me of something else.  While you or I, as consumers, may 
be concerned on keeping our pcs for as long as possible, a major 
corporation may routinely replace comnputers on a schedule for whatever 
reason.
Hence, the wear and tear issue may not be relevant for them; and showing a 
more positive bottom line in cost savings may be worth more in shareholder 
satisfaction and higher stock prices or in high management bonuses.  Also 
for corporations, depreciation of equipment may come into play so who 
cares if a hd boots up 500 more or less times in a given time period.

The way Ford and consumers use pcs may be so different that this story is 
little more than an interesting curiosity piece.

I doubt average consumer would see much change in their personal bottom 
lines dependent on how they treated the power use of their pcs.
One would be more likely see differences by efficiency of their heating 
and air conditioning systems, use of higher r values of home insulation, 
use of more energy efficient appliances when things need to be replaced, 
driving a fuel efficient car and the like. 





The man who is elated by success and cast down by failure is still a carnal man.
A. W. Tozer


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