I'm way behind in messages but I wanted to ask if the satellite merge has
affected Canada at all? In other words does Canada get both now on one
receiver? Since there's XM Canada and Serious Canada.
----- Original Message -----
From: "Colin McDonald" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, November 26, 2008 12:16 PM
Subject: Re: satolite radio
yes. You do have to select your region, but there is traffic and weather
reports sent via data stream to the receiver on some of the high end
ones...things show up on the screen, or you can set the receiver to interupt
whatever it is playing to give weather or traffic bullitons.
so there is some amount of region specific targetting there.
that said, you can be in new york, and select atlanta and get atlanta info
while your in new york since the data stream is not discriminating at all.
this could hold true for advertizements as well since people would already
have their region selected and therefore, the advertizing could be targetted
at a specific region.
advertizing is a way of life and we're not going to ever have a service that
doesn't utilize that large cash market.
if there are music only channels, they will be bundled in subscriber
packages that require the user to have channels that do use advertizing.
Like on cable or satelite or internet tv, the law actually tells the
providers that they have to force a subscriber to receive certain channels
along with their package...so any way it goes, you have to have commercial
advertizing in your particular package.
just remember though, without advertizing, we wouldn't even use things like
serius or XM since we would likely be unaware of it and what it can offer...
commercials allow us to be aware of products out there and that is a good
thing. The issue is the format of commercial advertizing and its irritation
factor for most people.
if you listen to old time radio shows, the advertizing was short, and to the
point without great quantities of noise and sound fx. It was additional
programming instead of the core of the programming with other elements added
to it.
73
Colin, V A6BKX
----- Original Message -----
From: "Steve Dresser" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, November 26, 2008 10:05 AM
Subject: Re: satolite radio
>
> Not quite true. You get all the weather channels regardless of what city
> you live in. You just select the one you want.
>
> Steve
>
> ----- Original Message -----
> From: "Senk, Mark J. (CDC/NIOSH/NPPTL)" <[log in to unmask]>
> To: <[log in to unmask]>
> Sent: Wednesday, November 26, 2008 11:46
> Subject: Re: satolite radio
>
>
>> Wikipedia says there should be about 18 million subscribers. I wonder
>> how those get distributed across the various channels.
>> I hear they can target listeners with city specific traffic and
>> weather. I wonder if the local furniture store would pay for an ad. =20
>>
>
>
> --
> No virus found in this incoming message.
> Checked by AVG.
> Version: 7.5.549 / Virus Database: 270.9.10/1813 - Release Date:
> 11/26/2008 8:53 AM
>
>
|
