Bettina,

DisaBoom shows promise, and was initially endorsed by the American
Association of People with Disabilities (AAPD), but the endorsement was
withdrawn after it was found that the site wasn't accessible to some people
with disabilities (particularly those with vision loss).  I hope that these
problems will be asddressed, and that DisaBoom will be made accessible to
all.


On 10/30/07, Bettina Brown <[log in to unmask]> wrote:
>
> The advertising column in the NY Times today addresses marketing to people
> with disabilities:
>
> October 30, 2007
> Advertising: Web Marketing to a Segment Too Big to Be a Niche
> By ANDREW ADAM NEWMAN
>
> ALTHOUGH 50 million people in the United States have some form of physical
> or mental disability, they spend money just as easily as others. But there
> are few efficient ways for advertisers to reach them, and that's what a
> new
> Web site, Disaboom.com, hopes to change.
>
> Disaboom is the brainchild of J. Glen House, who graduated from medical
> school after becoming a quadriplegic as a result of a skiing accident at
> 20. The site combines the social-networking features of Web sites like
> Facebook with information of interest to its constituency: medical news,
> career advice, dating resources and travel tips.
>
> http://www.nytimes.com/2007/10/30/business/media/30adco.html
>
>
> --
>
>
> Kendall
>
> An unreasonable man (but my wife says that's redundant!)
>
> The reasonable man adapts himself to the world; the unreasonable one
> persists in trying to adapt the world to himself. Therefore, all progress
> depends on the unreasonable man.
>
> -George Bernard Shaw 1856-1950

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