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Date: | Wed, 11 Apr 2012 11:01:11 -0700 |
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“With everything new, something is altered.
Sometimes you have to break things in order to
make things. In times of tremendous change, such
as our own, it can seem as if the wreckage is too
great. That's when you seek out the right
partners and the right tools, and if you are
lucky, you find a better way.” p 294
p 23 – 28 is a detailed description of the
prize-winning hugely successful Cymbalta TV ad
campaign, voice overs, attention span, ...
Cathy Davidson, Now You See It, 2011, Viking
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