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SPEAKERS ANNOUNCED FOR 2008 ECONOMIC OUTLOOK BRIEFING
BUSINESS IMPACT OF PRESIDENTIAL RACE TO BE EXPLORED BY EXPERT
PANEL

MADISON- Four leading economists will share their insights and predictions for local, regional,
national and international economies and financial markets for 2008 and beyond at the University
of Wisconsin-Madison’s Economic Outlook conference on Friday, April 4, 2008 at the Fluno
Center for Executive Education in Madison.

For more than 40 years, the semiannual event has helped business leaders and owners translate
economic trends into competitive intelligence. The event will explore factors impacting the
economy, such as oil prices, federal budget deficits, interest rates, employment outlook, the
subprime housing market and international trade. Business implications of the 2008 presidential
campaign will also be explored. Business leaders from throughout Wisconsin, northern Illinois
and eastern Iowa are expected to attend.

The briefing is scheduled from 8:30 a.m. - 3:20 p.m. with a networking reception to follow.
The speakers announced include two new-to-Economic-Outlook speakers and two returning
speakers:
-David D. Hale, Global Economist//Founding Chairman, Hale Advisors and China Online
David is a Chicago-based global economist whose clients include investment
management firms, major hedge funds and multinational corporations. He is a member of
the Council on Foreign Relations in New York and Chicago. He frequently testifies
before Congressional committees on domestic and international economic policy issues
and does briefings for senior officials in the executive branch.

-Debuting in spring 2008: Ken Mayland, Ph.D., President, Clearview Economics LLC
Ken is president of ClearView Economics LLC, a firm specializing in economic research
and forecasting. He previously was the chief economist of two major financial
institutions (First Pennsylvania Bank and KeyCorp). Ken has won awards in recent years
from the Federal Reserve Bank of Chicago for “best forecast” for short-term and longterm
interest rates, inflation, dollar exchange rates and autos.

-Debuting in spring 2008: Elizabeth Stephenson, Associate Principal, Mckinsey and Company
Elizabeth Stephenson is an associate principal in McKinsey and Company’s Chicago
office, were she helps lead the Global Forces service line, the firm’s center for analysis of
emerging global trends. She has worked with more than 200 client teams on long-term
strategic issues. She also is the co-author of a New York Times best selling book on
consumer health. Elizabeth’s presentation will review key trends that promise to
transform the business landscape in the next decade.

-Donald A. Nichols, Ph.D., Professor Emeritus of Economics and Public Affairs, University of Wisconsin-Madison
An award-winning teacher, Don has played a prominent role in public affairs, both
nationally and in Wisconsin. He serves on Wisconsin Governor Jim Doyle’s Economic
Advisory Council and on the board of Thompson Plumb Funds. A prolific writer and
nationally recognized speaker, Don is well known for his consistent record of accurate
forecasting at Economic Outlook seminars. For more than 30 years, Don has focused his
research, teaching and publications on those factors affecting unemployment, inflation
and regional economic growth.

The featured speakers were selected by Charles Krueger, department chair and program director
for Executive Education at UW-Madison. Krueger noted an increase of attendees from outside
the financial management industries, stating: “Our Economic Outlook Conference is targeted to
management teams looking to gain insights as to what economic indicators our experts are
monitoring and how this information translates to our economy, markets for products and services
as well as the financial markets we borrow and invest in. Attendees leave with insights that help
them better align their strategic goals to said trends whether they’re considering budgeting,
pricing, forecasting, employment plans or their personal investment strategies.” Board members,
general managers, and national sales managers are among those who would benefit from
expanded knowledge of economic trends.

Attendee James Raffel, from Sheboygan, Wis., said of last year’s September session: “You
would spend $500 to talk with one of these speakers for one hour. For the same price, you get
to have four experts talk with you for four hours.” Past attendees also have given favorable
reviews to the direct-access question-and-answer session that follows each speaker.

Economic Outlook is a signature event of the Executive Education program at the Wisconsin
School of Business. For more information or to register for the event, call (800) 292-8964 or visit
http://exed.wisc.edu/finance/eoc/.

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